The internet, in my opinion, has actually had a positive effect on marketing and advertising, because there are many more avenues now to advertise, than just the standard television. But, as the quote stated, people watch much less television than they used to, and the number of television viewers will continue to decrease.
Whenever the topic of increased technology, decreased television viewing, and advertising arises, I always think of DVR. While most companies feel as if their advertising efforts are threatened, some embrace it. A very interesting story involving advertising and DVR involves KFC. KFC promoted an advertising campaign where they would have coupons on their commercials if they were played in slow motion. Because of this many people, when fast-forwarding through commercials, would pay attention to see if a coupon was on their commercial.
An interesting article, and I have posted a link below:
http://www.engadget.com/2006/02/23/kfc-leverages-dvr-time-shifting-to-its-advantage/
2 comments:
Very interesting. I remember learning about those KFC advertisements in marketing class. Something I saw the other night kind of reminded me of this:..ABC was premiering a new show right after Lost and they wanted Lost fans to tune in to the new show by telling them a special "fake" commercial for Oceanic Air (a reference to Lost) was going to debut. No doubt, i bet they didn't show the commercial until the end of the hour. It seems as if ABC will do anything to get people to check out a new show (similar to how KFC will do anything to get people to watch their commercials).
@moviefanatic they showed the fake commercial in the middle somewhere and I bet was intended to be used to Lost's ARG component.
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